As you may recall in our previous post about Business Analyst Online we were able to look at the demographic profile surrounding our retail locations to get a better understanding of each retail location. We took a closer look at the stores in Sydney as they were performing very well and were able to see a trend in the demographics. See the previous post entitled “Business Analyst Online Has Arrived in Australia (Part 1)”
Today we are going to look at using the “Smart Map Search” functionality to identify other locations that have similar demographic profiles to the stores in Sydney that are doing well.
The release of Business Analyst Online in Australia this autumn signals easy access to custom site evaluation and market analysis. Business Analyst Online is a web-based solution providing detailed and insightful information about consumers and their spending habits as well as lifestyles. Business Analyst Online is a subscription-based solution similar to ArcGIS Online wherein users consume credits. You can see real-world examples of Business Analyst Online here.
Business Analyst Online helps users answer such questions as: “What is the local demographic profile surrounding my retail location(s)?”, “Where are there concentrations of my customer located?” or even “Where should I locate my next location?”.
Today we are going to take a look at Business Online and begin to explore some of the functionality as well as answer the question: “What is the local demographic profile surrounding my current retail locations?”