As you may recall in our previous post about Business Analyst Online we were able to look at the demographic profile surrounding our retail locations to get a better understanding of each retail location. We took a closer look at the stores in Sydney as they were performing very well and were able to see a trend in the demographics. See the previous post entitled “Business Analyst Online Has Arrived in Australia (Part 1)”
Today we are going to look at using the “Smart Map Search” functionality to identify other locations that have similar demographic profiles to the stores in Sydney that are doing well.
The release of Business Analyst Online in Australia this autumn signals easy access to custom site evaluation and market analysis. Business Analyst Online is a web-based solution providing detailed and insightful information about consumers and their spending habits as well as lifestyles. Business Analyst Online is a subscription-based solution similar to ArcGIS Online wherein users consume credits. You can see real-world examples of Business Analyst Online here.
Business Analyst Online helps users answer such questions as: “What is the local demographic profile surrounding my retail location(s)?”, “Where are there concentrations of my customer located?” or even “Where should I locate my next location?”.
Today we are going to take a look at Business Online and begin to explore some of the functionality as well as answer the question: “What is the local demographic profile surrounding my current retail locations?”
As map makers we use maps as a medium to convey and inform information to our readers, a pivotal part of our workflow is labeling our maps to help us.
By looking at the map below, I think we could use some better labeling and positioning make locating features easier. The labels for a few of the cities such as Darwin and Birdum are difficult to read as the boundary of Australia is overlapping and in the west Fremantle and Perth seem to be one city. Additionally we can see that there are two rivers but they are not labelled. It is also probably a good idea to label Australia.
Let’s get down to business and begin to clean up our map so our readers are able to better identify and locate features using different labeling tools. Continue reading
The latest release of ArcGIS Online is now packed with more functionality than ever including 12 new “Perform Analysis” tools. These new tools now give you the ability to do things like Finding Hot Spots, Enrich your Layers, Merge Layers and Overlay Layers. This is just the tip of the iceberg though with more to be released soon.
|Let’s have a look at the tools in the Use Proximity toolset:
- Create Buffers,
- Create Drive-Time Areas and,
- Find Nearest.